Top 5 Beauty Retail iOS Apps in South America Q1 2022

In the first quarter of 2022, the top beauty retail applications on iOS in South America showcased diverse trends in weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at the performance of the top 5 apps:

O Boticário saw a significant surge in weekly downloads, peaking at around 165K in the last week of February. The app maintained a strong presence with weekly active users climbing from 77K at the start of the quarter to a high of 475K in early March, before settling at 265K by the end of March.

Beleza na Web - Cosméticos experienced a steady increase in weekly downloads, reaching approximately 22K in the last week of February. Active users followed a similar upward trend, starting at 35K and peaking at 59K at the end of February, before slightly declining to 52K by the end of March.

Época Cosméticos: Loja Online had consistent download numbers, with a peak of around 9.8K mid-March. Weekly active users showed a steady pattern, fluctuating between 29K and 33K throughout the quarter.

Natura (Oficial) maintained stable weekly downloads, ranging from 7K to 10K, with a notable increase in early March. Active users also showed a steady performance, starting at 41K and peaking at 47K mid-March, before closing the quarter at around 44K.

SEPHORA: Maquiagem e Perfumes had more modest download numbers, peaking at about 3.7K in late February. However, the app's active users gradually increased from 25K at the beginning of the quarter to 32K by mid-March, maintaining around 31K towards the end of March.

For more detailed insights and data, visit Sensor Tower.